Small Business Advertising ? Five Strategies For Higher Sales ...

Most small business marketing is done without research.

Unfortunate, but the truth, nevertheless.

If business owners aren?t active copying each other (not realizing the copiers are in turn being copied by the ones they?re copying), then they?re attempting to imitate the advertising tactics of the huge corporations, with their deep pockets and limitless budgets.

Sadly, small businesses going down this route very rapidly find it doesn?t really work. Why? Because ?marketing? is just some amorphous black hole into which they pour money without any way of knowing what, if anything, is making them a profit.

But don?t despair. Small business marketing done the right way is profitable, quick and very easy IF you follow the rules.

So, let?s take a look at 5 simple marketing tactics any small business can put to work making money, starting right now.

1. Direct Response Marketing.

Direct response marketing is the most powerful and efficient form of marketing since it focuses on getting an instant action from the target rather than lamely trying to build ?brand awareness? or the firm?s ?image?.

2. Measuring and testing

Successful businesses track all their marketing, from the humblest e-mail to the most complex direct mail or Adwords campaign.

In this way it becomes possible for them to learn exactly where the sales and hence the profits are coming from.

With this system of continuous improvement they can over time craft unbelievably powerful, efficient and profitable advertising systems that virtually print money ?on demand?.

3. Accountableness Canny business owners recognize every single advertising activity MUST carry its own weight.

There is no guesstimate or estimation. It all comes down to the numbers.

Whenever an advertisement isn?t turning a profit, it?s cut from the campaign, at once.

4. No such thing as failure.

If an ad falls flat, a typical business owner considers it a ?failure? and falls into despair. If this happens enough, they give up completely because they feel they?ve ?failed?

Not so your canny marketer. Effective marketers realize they have just discovered something very, very valuable: how NOT to write an ad for that market. It tells them they never need to make that mistake a second time. Leave your emotional attachment to results behind, and you ?ll fare far better in your marketing, that?s a promise.

5. Always make an offer.

Effective marketers understand every single advertising piece they out out there must have one (and only one) clear and unambiguous offer in it.

What?s more, for ideal results it must be time- or quantity-limited to make it more desirable. This is altogether contrary to what common sense would suggest yet it works. We call it ?scarcity? and it?s probably the most effective weapon in the marketer?s armoury.

I promise, if you pay attention to these 5 easy tactics you?ll enjoy an immediate increase in your sales.

Jon McCulloch is perhaps Europe?s top direct response expert. Visit his website now and take just 3 of the 52 FREE small business marketing tips he?s giving away today, and actually put them to work for you and you?ll be amazed by the results.

They?ve all produced substantially better results for businesses just like yours in the last two years.

Source: http://www.magicmoneyclip.com/2012/02/20/small-business-advertising-five-strategies-for-higher-sales/

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